Background

MBSN was created in 2014 by Sallie Fraenkel, former CMO & COO of SpaFinder and EVP of the Global Spa and Wellness Summit. Fraenkel has over 30 years of experience in the spa, wellness and entertainment industries. During her tenure at SpaFinder, she oversaw the significant expansion of the company including the award winning website, Spafinder.com, Luxury SpaFinder Magazine, the gift card division as well as all marketing and technology activities for the company. She was the creator of successful events including Aspen Spa Days and The Spa Experience Aspen and Grand Central and ran the Global Spa and Wellness Summit in New Delhi, India. Fraenkel draws upon expertise of many professional with whom she has collaborated during her career. She values creativity, ingenuity, authenticity and integrity in her work and that of others.

Our Events

We craft events using spa, wellness, food, beauty and travel as our inspiration.  Networking is a key component and people often make lasting professional and personal relationships with others they meet at our events.  A hallmark of what we do is to create community and meaningful connections.

How We Travel

Sallie Fraenkel has an almost life-long passion for travel that began when she planned a trip to Bermuda for her high school friends in Rye, NY. When her mother took her to Canyon Ranch in 1992, her life was transformed. Traveling and experiencing different cultures has been something she loves to do. Fraenkel creates “wellness travel experiences with heart” combining elements of the wellness lifestyle (mind | body | spirit pursuits) with volunteering in the communities we visit. Wellbeing of the individual, wellbeing of the planet mesh to create transformative travel experiences.